Christchurch Online started its life in lockdown, being a digital hub for local people to easily find, use and support family run businesses that were open and serving the community. Since then we’re creating a digital community promoting the independent shops, restaurants & businesses in #christchurchdorset showcasing what a vibrant area we’re lucky to live and work in! During the first UK wide lockdown, due to...
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Firstly, what even IS digital marketing? Well…. Put simply, digital marketing is marketing that’s done digitally. This includes your website, search engine results, blogs, articles, press, social media accounts and pay per click campaigns. The way that people discover, interact and purchase from businesses really has changed a lot, meaning offline marketing isn’t as effective as it used to be. Marketing is how you connect...
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Here are just some ideas to get you going on your online marketing journey…. Get your website basics right Check out our FREE website health-check tool and see if there is anything on your website that isn’t quite performing as well as it could be. Is it easy to navigate? Have you had a proof-reader spell check and grammar check it for you? Does it have all...
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Be Active On Social Media Businesses must continue to be active across all their social channel, social media use keeps on growing day by day, making it all the more important that your business is on it at all times. Use social media, but you don’t need to be on every platform. Just because there are lots of social media platforms, that doesn’t mean you have to do...
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Why is CONTENT so important? Content drives search, search generates traffic, traffic yields readers, readers become leads, and leads fuel sales. When writing marketing content try to be concise, remove unnecessary words and avoid repeating the same idea again and again. It’s boring & no one wants to read the same thing 3 times. New & fresh content can also help improve your SEO Google...
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Did you know that 90% of what we remember comes from visuals. It’s important to create a strong, clear brand, using good informative infographics & high quality photography that reflects your business are important. How often do you receive actual physical mail these days? Not that often, right? Why not make yourself stand out from the 4,000 emails by sending a physical, hand written thank...
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We regularly update our social media channels with online marketing tips and advice for small business owners, so I thought it would be worthwhile putting those snippets into a blog post. Firstly, you can’t beat a personal touch in business – write a thank you note, make an appointment with clients face to face and don’t forget to have your photo on your ‘about us’...
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