It’s not too hard to see why video is so popular these days. It’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online.
This would be why the world reportedly watches 1 billion hours of YouTube social video per day.
“According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. … This trend is fuelled by 83% of businesses believing that video marketing gives them a good return on investment”
Videos are loved across most social media platforms. Shorter videos (up to 2 minutes long) receive the most engagement.